Cheese & Chai
Turning word-of-mouth catering popularity into a structured digital front door and quote management pipeline.
What was happening?
Cheese & Chai had built an outstanding offline reputation and loyal customer following through word of mouth for their artisan grazing tables and event catering.
However, the business lacked a dedicated digital storefront. Catering enquiries arrived sporadically through Instagram DMs, text messages, and informal emails, making quote management and date reservations difficult to track.
What was really getting in the way?
Before jumping into design or code, we analyzed the root constraints causing friction.
No clear digital front door
Prospective event planners and corporate clients had no dedicated website to view grazing packages and catering options.
Fragmented enquiry channels
Event details, dates, and dietary requests were scattered across social media messages and phone notes.
Inconsistent quote follow-up
Without a structured system, following up on sent proposals was manual and prone to delays.
What did we decide to change?
We decided to build a high-impact digital presence that matched the visual quality of their food, paired with a structured event enquiry process and CRM pipeline to manage catering quotes from initial inquiry to booking.
What we put in place
The practical components and workflows put in place to fix the bottlenecks.
FOR CLIENTS & EVENT PLANNERS
- High-quality visual showcase of grazing tables and catering spreads
- Clear overview of event packages, portions, and bespoke options
- Simple mobile enquiry form to request availability and quotes
- Prompt, professional quotation communication
FOR THE CATERING TEAM
- Centralized CRM pipeline for catering enquiries
- Structured event data: date, venue, guest count, and dietary needs in one place
- Clear quotation tracking stages
- Organized calendar and booking visibility
Event dates, headcount, and quote statuses are organized in one clean view.
Unforgettable dining tables crafted for life's celebrated moments.
From bespoke corporate galas to lavish wedding breakfasts, we combine artisanal British cheeses, house-blended spiced chai, and seasonal Mediterranean spreads.
What changed?
Verified operational and commercial improvements delivered by the project.
The business now possesses a professional digital presence that reflects the premium quality of its catering.
Event organisers have a clear, structured route to request bespoke quotes and check availability.
Catering quotes are managed and tracked consistently through a single pipeline rather than scattered messages.
Follow-up on open proposals is organized and easy to monitor.
The project gave the business a professional digital infrastructure to win higher-value corporate and private events.
“This project was not just about displaying nice food photography. The wider job was to turn word-of-mouth interest into a predictable quotation system that helps the business win and manage catering bookings with ease.”
Built a strong offline reputation but lack the systems behind it?
Tell us how enquiries reach you today. We will help you build a clear route from first enquiry to confirmed booking.